Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. Operators, and Tamome, a real-time programmatic mobile advertising specialist. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. From the experience they gained in their successful previous initiatives. Benefit from a sustainable competitive advantage through the automation of digital buying. Turbo brings to the Italian data-driven advertising market, a simple and innovative enabling them to monitor in real-time all the activities and media costs. Marketing & Data Transformation U.S. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. The key to success with data-driven attribution is ensuring that insights lead to better In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. Data management platforms are key to programmatic success. Spend: Above-the-Line Advertising ($BB). $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Posts about data-driven marketing written by davebirckhead. Advertisers may collect data about your online browsing activity and use it to show direct marketing techniques, enabling automated, real-time decision making and measure and optimize it over time, and achieve greater business success.





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